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Dedicated IP web hosting, or static web hosting is a type of hosting in which you purchase your own, permanent and unchanging Internet Protocol address. An IP address is assigned by your web hosting company and is used by the Internet to identify your websites distinctive location. The IP address acts as a home to your website and is made up of four sets of decimal numbers (xxx.xxx.xxx.xxx) ranging from 1 to 254.

The alternative to dedicated IP web hosting is something called dynamic IP web hosting. With dynamic web hosting, each time someone enters your URL or uses a search engine to locate your website, your files are given a different, temporary IP address.

Dedicated IP web hosts are ideal for business or e-commerce websites. With a dedicated host, you will be granted a SSL certificate and an anonymous FTP, which means that you will be able to conduct your online business safely and securely. Your customers will feel safe transferring their personal information to you through the Internet. Since you will not be sharing a server with anyone but yourself, a dedicated IP web host will also help to prevent spam. That is something that cannot be said for a dynamic IP web host.

Best of all, with a dedicated web host, your search engine optimization will function at a much higher level. Since a dynamic IP address is temporary, your website doesn’t have the ability to rank high in search results. Your website may even be given an IP address that has previously been used by a website that has been banned from the search engine. With a dedicated IP address, your unique location will always be the same, and therefore has the ability to rank higher in search engine results than a dynamic IP address does.

There is only one real disadvantage when it comes to using a dedicated IP web host. It is that some companies offer the service to you at a higher cost than what you may be willing to pay at any given time. Some companies will offer you a dedicated IP address at a very reasonable price though, so research multiple companies before opting for a server that you won’t be satisfied with down the road.

If you are unsure whether you have a shared IP address or you have an IP address that is unique to you, contact your web hosting company to check the details of the package you originally purchased from them. Most often than not, they will tell you that you have been using a dynamic web host. Ask them what needs to be done to change that. If you are unable to gain a dedicated IP address from your current company, start thinking about switching web hosts. You will definitely want to use dedicated IP web hosting if you are trying to optimize your search engine results.

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